Shrut Kirti on transitioning from Cognitive Science academic research to UX Research (Originally published on https://blog.adplist.org/post/how-to-break-into-ux-research-2) The most common question I get asked over LinkedIn is how did I get started in the field of UX Research? How did I make the transition from academia to the UX Research industry…

Originally written for Lollypop Design Studio — What is UX research? In an industry where the user is key to the brand’s success, research is of immeasurable importance. UX research methods envelop an assortment of analytical techniques used to add context and build understanding around users and their experiences with products. …

Originally written for Lollypop Design Studio — Don Norman, a celebrated cognitive psychologist coined the term User Experience Design in the 1990s. According to him, “I invented the term because I thought Human Interface and usability were too narrow: I wanted to cover all aspects of the person’s experience with a system, including industrial design, graphics, the…

Originally written for Lollypop Design Studio — Not too long ago, I was given the opportunity to work on a challenging, yet extremely interesting project that was aimed at empowering Indian farmers: An app that focuses on creating a knowledge portal, as well as a connected marketplace for all the players in the ecosystem. …

Determining the right number of users for User Research. — Most clients and projects require the design researchers to state a predetermined sample size of users. Researchers often find it hard to justify to clients and business stakeholders on the choice of their sample size of users. Suggesting a very small sample size may make the client think that the…